The Client
Luftig Warren is a marketing consulting firm located in Southeast Michigan, specializing in B2B marketing for professional service firms and manufacturing companies.
The Challenge
Luftig Warren knows how important a company's website is when it comes to marketing and they practice what they preach. They know how important it is to stay ahead of the curve when it comes to their corporate image, which is why they had Juxtaflo redesign their site again (previous site redesign was in 2005, also in our portfolio). The site needed to be designed and optimized for SEO
and SEM. At the same time, it needed to include progressive technology to communicate its expertise in tactical marketing in a way that captured the attention of website visitors.
The Solution
Juxtaflo designed and developed a fully valid (why should I care about valid?) hybrid (XHTML/Flash) website with animated Flash banners which communicate specific information and their progressive stance on tactical marketing as well as stay optimized for SEM and SEO. The design was kept clean and corporate to cater to both their professional service and manufacturing clients.